February has been a record-breaking month at London-based event marketing specialists Live Innovations, as the firm celebrated their most profitable week of sales on their largest project to date.
Live Innovations is an event marketing company specialising in personalised marketing events which represent their clients’ brands directly to consumers. These individual event-marketing campaigns give Live Innovations the chance to connect with consumers on a face-to-face basis, utilising a personal touch – a missing element in the majority of digital campaigns.
By using such a human element, Live innovations is able to establish long-lasting and personal business relationships between brand and consumer. The firm have been working with one of the UK’s leading finance providers for the last twelve months, helping to increase their market share and brand awareness.
“It’s been a bit of a rollercoaster ride, in it’s infancy, the campaign struggled to get off the ground as we battled to strike a balance between high performance sales, whilst adhering to the strict Financial Conduct Authority guidelines. However, after much blood, sweat and tears we implemented sales and marketing strategies that ensured we get the best outcome possible for our clients and their customers,” claimed Tom Harris, Managing Director at Live Innovations.
February has been a big month for Live Innovations, seeing the firm set a new weekly and daily sales record. This smashed the previous record by a whopping 11%, and Live Innovations have subsequently experienced massive growth and a record profit. Managing Director Tom Harris has attributed the growth spurt to the valuable information he acquired on his recent business trip to the U.S. Indeed, Mr Harris flew out to Houston Texas recently to spend five days shadowing and networking with a number of the most high-profile and influential sales and marketing professionals in the industry. During that trip, the entrepreneur had the opportunity to observe the daily habits and rituals of those individuals, and examine how they inspire and motivate people to get the best out of them.
The trip was very informative and educational, and as soon as Mr Harris touched down in London he got to work to start implementing the new strategies and tactics he had learned on his transatlantic expedition. “When setting my goals at the start of the year, networking was at the top of my list. My main objective for this year is to develop myself, and I am committed to expanding my knowledge and skill-set which will naturally lead to growth at Live Innovations, and I am already experiencing the benefits of that,” said Mr Harris.
Live Innovations are predicting a record-breaking 2017 and are excited to see how far they can go. The sky’s the limit.