Live Innovations: 2017 Must-Read Books to Improve Profit Margins

Live Innovations: 2017 Must-Read Books to Improve Profit Margins

Successful people are consistently seeking to educate and develop themselves claims Live Innovations. The London-based event marketing specialists are urging entrepreneurs to take it to the next level in 2017 by putting these books on their must read list.

Managing Director at Live Innovations, Tom Harris has shared the top 5 books to read to help people take their career to the next level.

 “My Virginity: How I Survived, Had Fun, And Made A Fortune Doing Business My Way,” by Richard Branson

Sir Branson is an English business magnate, investor and philanthropist and one of the world’s most iconic billionaires. Founder of the Virgin Group, which controls more than 400 companies, Branson explains to the reader how he built his business empire with the philosophy “Oh, screw it, let’s do it.” The autobiography shows how the confidence to fail is the surest way to succeed.

“How To Win Friends And Influence People,” by Dale CarnegieA classic self-help book, Carnegie explains to the reader how to understand the fundamentals of how to get people to like you, make good conversation and win people over to your way of thinking — in other words, what you need to succeed in business.

“The Zigzag Principle,” by Rich Christiansen

Christiansen’s book teaches the reader to ignore the urge go full steam ahead, charging towards their goals, and instead to zigzag around obstacles, as the title suggests, but still, maintain the course to reach the final destination.

“Good to Great,” by Jim Collins

A follow-up to the critically acclaimed “Built to Last“, in “Good to Great” Collins identifies top-performing companies and the traits of the CEOs that lead them.

“Never Eat Alone,” by Keith Ferrazzi

demonstrates that networking is the key to success and that is a philosophy that Managing Director at Live Innovations, Tom Harris Shares. Ferrazzi explains to the leader how some of the most powerful people in the world, including former US President Bill Clinton, mastered the art of networking and made it to the top.

Mr Harris has made self-development a priority this year, and Live Innovations have reaped the rewards. The entrepreneur and business owner has made reading a non-negotiable, and he is encouraging others to do the same, and take their career to the next level in 2017.

Live Innovations is an event marketing company specialising in personalised marketing events which represent their clients’ brands directly to consumers. These different event-marketing campaigns give Live Innovations the chance to connect with consumers on a face-to-face basis which often helps to establish long-lasting and personal business relationships between brand and consumer. At Live Innovations, they promote the importance of self-development and believe that reading can play a pivotal role in that.