London-based event marketing specialists Live Innovations believe that every successful business is built on foundations of great leadership. Entrepreneur and director at Live Innovations, Tom Harris is intrigued by what makes a great leader.
When it comes to talent acquisition, Live Innovations don’t pre-judge based on education or experience, as they look beyond the CV. However, one of the qualities they look for is leadership. Leadership ability is a focal point and it is one of the first things the firm teaches their staff and contractors.
Live Innovations explored the subject of what makes a great leader during a recent development meeting.
- Leading by Example
Live Innovations believe that the most effective leaders lead by example. “It’s important to lead from the front. Great leaders recognise that people respond better to someone in an authority position when they are hands on and are willing to do the work they are asking others to do,” said Mr Harris.
The best leaders get great results by getting their team to buy into them and their beliefs and they do this by establishing trust through transparency. “Leaders should be completely upfront and honest with their team and keep them in the loop with that’s happening to install transparency,” said Mr Harris.
The most successful and effective leaders love what they do and are able to demonstrate that passion and instil it into their team. Anita Roddick once said, ‘to succeed, you have to believe in something with such a passion that it becomes a reality.’
Live Innovations believe that a positive environment cultivates positive results. “To achieve great results, you have to create a culture of optimism. Ups and downs are inevitable, but the prevalence of positivity will keep the momentum going,” commented Mr Harris.
Last but not least, communication. The best leaders are great communicators. They have the ability to get the message across and motivate and inspire their team to work towards a common goal. Live Innovations argue that effective communication is one of the most important characteristics for a leader and that great leaders are open to feedback and input from others and recognise that collaboration is vital.
Live Innovations is an event-marketing company specialising in personalised marketing events which represent their clients’ brands directly to consumers. These individual event marketing campaigns give Live Innovations the chance to connect with consumers on a face-to-face basis, which often helps to establish long-lasting and personal business relationships between brand and consumer. The London-based firm place a strong emphasis on leadership and they hold regular workshops and seminars to help their staff and contractors develop their leadership skills.